Bahraini designer Noof Alabasi is best known for her trend-setting work with abayas, and for transforming the traditional garment into contemporary works of art.
Almost 10 years ago, when Noof first began designing abayas - using it as a canvas to express her creativity - she was quick to grasp that the culturally symbolic attire could make a strong fashion statement, while staying true to its roots. During an exasperating search for ‘different’ abayas, she realised that while everything else had changed or evolved, the world of abayas remained static, and the same. It also dawned on her that there was no one-stop-shop to showcase local and regional designers. This, and praise for her handiwork, led to the launch of her signature designs.