A student project in which I branded a fictional boutique sneaker/ art/ collectable store. The idea was that the store would be an active partic… Read More
A student project in which I branded a fictional boutique sneaker/ art/ collectable store. The idea was that the store would be an active participant in the subcultures it deals in. The imagery associated with those subcultures tends to be fun, humorous and often absurdist. There's plenty of personality without being bogged down with a whole lot of meaning.
The name NOMAD is taken from the romantic view of a nomad as a worldly wanderer which links into the need for decent pair shoes! The logotype is modern and somewhat abstract for a contemporary feel, and the M and A are themed as tents in reference to a nomad life.
The various bags, cards and newsletters for the store can be changed, updated and remixed, but they still keep the store's signature colour scheme to tie everything together. Read Less