The dream project come true.
- Honestly, I never thought I'd get to design anything for NIXON. I always felt it was just another one of those untouchable brands that only friends of friends get to help out with. One random day out of the blue, I was proven way wrong. See, NIXON isn't just a brand, it's a family. It's a family of friends that all embrace the true SoCal spirit and passion for those five strong letters, N I X O N, which go way beyond a sick watch on the wrist. I was secretly jealous of anyone that worked there and now after I became apart of this extended family, I'm even more jealous I can't be there everyday jamming with these guys. At the end of this project, I felt odd. Instead of being super stoked that I just completed my dream project redesigning NIXON.com, I was more stoked on getting to know the real people behind NIXON and how it totally made sense now as to why their products are the greatest. It's because the people there are the greatest. What a true honor it was to do the design, creative direction, user experience and all the other fun things I got to do to make this project come to life. Thank you NIXON.
Now, everyone go buy some radness! http://www.nixon.comFollow me on twitter for design updates and stuff http://www.twitter.com/dannpetty
- This is the surfboard I was honored with from NIXON. It's a special used Machado Model straight from Rob Machado's garage signed by Rob saying "To Dann...NIXON's White Knight. Aloha Rob Machado 2011" This board will forever be on my desk and is by far the best award/gift I've ever gotten in my career. Again, thank you NIXON.