- Rihanna on the NIVEA Tin Stage
An experience in augmented reality.
- NIVEA engaged Rihanna as part of the celebration of the 100 years of the skin care brand. One of the pieces was this augmented reality piece. Users could use their NIVEA Creme tins to unlock a delightful performance of the "California King Bed" ballad. The experience of published in more than 40 NIVEA national websites and got an expressive media coverage.
Link to the project: