Role: Art Direction, Design, Illustration
I worked with Bluecube Interactive and AV Browne, Belfast, to design and illustrate a Facebook application game for the Northern Ireland Tourist Board. The game consisted of three levels featuring illustrations of tourist attractions and activities from all over Northern Ireland. On completion of each level, users were entered into a free prize draw every week with a chance to win a short break getaway.
Over the eight week span that the competition ran for, the game increased NITB's facebook fans from 200 to over 5,000. The Ap has been an integral part of NITB's marketing campaign and has since been nominated for and won numerous design and marketing awards.