Teran / TBWA with NISSAN Mexico commissioned us part of the digital campaign, to introduce its new car in the Latin American market, .
A series of very agile transitions were planned in animation to avoid visual boredom and the idea of using characters was removed, to focus the attention on the car, based on this, we gave the car a lot of movement, keeping it in the center of the screen as far as possible, as it was one of the main premises of the client, but trying to highlight their qualities and advantages in the market.
A series of very agile transitions were planned in animation to avoid visual boredom and the idea of using characters was removed, to focus the attention on the car, based on this, we gave the car a lot of movement, keeping it in the center of the screen as far as possible, as it was one of the main premises of the client, but trying to highlight their qualities and advantages in the market.
ART & PROCESS
