Sometimes while cooking, one can go overboard with adding spices, lemon etc. to a dish. Where salt plays major catalyst in controlling the excess. So Nirma Shudh Salt, the purest Indian salt brand, has been compared to great gods in Hindu mythology who killed evil forces for the common good.
Sour: In this ad, it is Lord Ram killing the 10-headed Ravana.
Bitter: In this ad, it is Lord Narsimha killing Hiranyakashipa.
Heat: In this ad, it is Lord Vishnu killing Asura.
TheOne Show 2010: PressCampaign Finalist
Goafest 2010: Press Silver, Poster Bronze
Published in "TheWork 2010", "TheArchive" (Ranking Internationally 7 thAs an Illustrator, Nationally 2 nd As an Illustrator, 3 rdas an Art director)
Published in CampaignBrief Asia.