Luciano Marchetti's profile

NIQUITIN - ONE YEAR WITHOUT SMOKING

Luciano Marchetti
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NIQUITIN - ONE YEAR WITHOUT SMOKING
BRIEF
NiQuitin Mini helps smokers to quit, day by day, by replacing one cigarette at a time. We had to create a gift, that worked as a motivational aid, for people who start using our product.

IDEA
Smoking is like a prison: when people try to quit, they count the days.

SOLUTION
A calendar that helps people in their daily fight against smoking, by using the prisoner’s language. Since they quit, they’ll delete a cigarette a day, keeping an eye on their progress.
In the end, they’ll have something to be proud: a blank calendar that shows they are finally free from smoking.
cigarette smoking social Direct campaign smoke niquitin calendar year Day month design ADV healtcare
cigarette smoking social Direct campaign smoke niquitin calendar year Day month design ADV healtcare
cigarette smoking social Direct campaign smoke niquitin calendar year Day month design ADV healtcare
cigarette smoking social Direct campaign smoke niquitin calendar year Day month design ADV healtcare
cigarette smoking social Direct campaign smoke niquitin calendar year Day month design ADV healtcare
cigarette smoking social Direct campaign smoke niquitin calendar year Day month design ADV healtcare
cigarette smoking social Direct campaign smoke niquitin calendar year Day month design ADV healtcare
cigarette smoking social Direct campaign smoke niquitin calendar year Day month design ADV healtcare
cigarette smoking social Direct campaign smoke niquitin calendar year Day month design ADV healtcare
cigarette smoking social Direct campaign smoke niquitin calendar year Day month design ADV healtcare
NIQUITIN - ONE YEAR WITHOUT SMOKING
Published:
Luciano Marchetti's profile

Owner

Luciano Marchetti's profile
Milan, Italy

NIQUITIN - ONE YEAR WITHOUT SMOKING

BRIEF NiQuitin Mini helps smokers to quit, day by day, by replacing one cigarette at a time. We had to create a gift, that worked as a motivation Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives