D&AD BEST OF YEAR
NikeId: Portrait was a collaborative project for the AD&D Make Your Mark student awards competition.
NIKEiD Portrait is a social app that lets users customize their NIKEiD shoe with colors selected from real photos. Utilizing NIKEiD's existing customization platform, the app is integrated into the user's Social Media accounts, allowing them to select colors from meaningful photos that they have taken and customize their shoe of choice.
In addition to the app, the team ran a Social Media campaign targeting key Creative Directors that work on various NIKE accounts, at a variety of major international creative agencies. The team selected a photo from each CD and customized their own shoe. The team then sent them their shoes with an accompanying message explaining the project and linking to the central NIKEiD Portrait Facebook page.
Team Members: Austin Lotz, Alex Edelstein, Sean Ferguson, Scott Walker, and Andrew Goh
*Project Featured on R/GA's : Advertising in the Digital Age