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Bēhance

NIKEiD NFL Dunks

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  • R/GA collaborated with Nike and NIKEiD to create a premium experience within Nikestore.com for the new NFL gear. The NFL Dunks NIKEiD experience let the users view, purchase and customize the Nike NFL Dunk shoes for all of the 32 individual NFL teams, not only with color but also with variations of team logos and word markups.















































































































































  • Produced @ R/GA
  • Creative Direction: Mark Laughlin
    Art Direction: Hoshi Ludwig
    Visual Design: Jonathan Ayers, Erik Herrström
    Interaction Direction: Paula Guntaur
    Interaction Design: Josh Coe, Megan Ward
    Production: Eric Hanser