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Bēhance

NIKE - We Run Berlin 2011

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  • NIKE - We Run Berlin 2011
    Apparel Design by Mike Friedrich
  • NIKE invited me to represent my hometown Berlin in a worldwide Campaign about the new released LunarGlide+ 3 Running Sneaker. The Sneakers were introduced at Marathon Running events in Berlin, New York City, Peking, Rio de Janeiro, Beijing, Chicago, San Francisco, Tokyo and Boston .

    I directed the look and colors of the LunarGlide+ 3 Berlin version. Including a special packaging, for which
    I did an illustration for the limited edition t-shirt and some printed stuff around. The sneaker and the t-shirt are now up for purchasing in different NIKE stores worldwide and NIKE online.

    This was an awesome project and many thanks goes to

    - the involved NIKE US Team for picking me
    - the involved NIKE Germany team for the great stuff around the sneaker
    - Natascha Zivadinovic for the beautiful photos
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