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NIKE SB Shred the Internet

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  • NIKE SB
    Shred the Internet
  • IDEA_

    The internet is an untapped skate gold mine.  Have you ever thought it would be cool to wall ride your facebook wall or tail slide your twitter page or even turn your friends website into a mini ramp? 

    Well now you can. 
    NIKE SB Presents Shred the Internet. The program that
    lets you skate all the best spots on the web. 

    It’s just like skating in real life only there are no cops and it’s way less painful if you don't land it.

  • CONCEPT

    Turn the internet into a virtual skate spot. The Shred the Internet campaign takes the street to the web and allows you to skate your favorite spots throughout the social web.


    DELIVERY
    The campaign pushes through the social space by partnering with major social networking sites as well as custom URL’s that let you turn any domain into your fantasy skate spot.
  • FACEBOOK WALL RIDE_

    The Facebook Wall Ride is the perfect accent to every skaters profile page. The idea is to allow your favorite NIKE SB skater the opportunity to wall ride your facebook page by simply pasting a single line of code to the end of your facebook home page URL.

  • OLLIE A BANNER AD_

    Put yourself into a banner ad. NIKE SB sees the internet banner ad as the next hot spot. All you need to do is log into your facebook and create your sequence and NIKE SB will use you as the skater in it’s banner ad. 
  • THE SEQUENCE

    Make your friends jealous by starring in your own personal banner ad. The Sequence is the easiest way to get you into a NIKE SB banner ad without ever leaving your room.
  • TWITTER TAIL SLIDE_

    Twitter is the spot where all the pros hang out, so what better place to show off your back side tail slide than twitter. The best way to show off your skills is where the best skate.  Skate on over to twitter and get tail sliding.
     
  • HALF PIPE YOUR FRIENDS WEBSITE_

    What better than to turn your friends web site into a half pipe. Is it just me or would it be the coolest thing ever to have the NIKE SB team skate your personal web site.