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Bēhance

Nike :: Run One Run All Campaign

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  • Summary: Working with the Nike Retail Group in the Netherlands, we developed a platform that would entice all of their retail customers to participate in a 6-week running challenge. The Challenge went out to over 85,000 employees, across Eastern and Western Europe and was developed in 12 languages. Using the Nike+ API, we tapped into their competitive spirit by developing varying types of challenges, allowing even the least likely to participate a chance at the “gold”. There were many levels of gamification including lottery style “scratch boards”, real-time leaderboards and social “atta boys” from some of the top Nike athletes. We also developed a mobile site that allowed users to access key data and tasks.
  • My Role:
    - creative direction
    - selling the ideas
    - overall look and feel design
    - logo and icon design
    - user flow and experience
    - game and platform design
    - game mechanics and prizing strategy
    - mobile site strategy
    - consumer communication strategy