For FA13, Nike partnered with Fan Fan to inspire a new generation of young women to come out and play. Thru Fan Fan, we dimensionalized training and sports thru the lens of a mega superstar from Taiwan. Our collaborative efforts awarded young women and fans with the opportunity to train along with Fan Fan, shop the looks she loves & participate in NTC live during summer nights.
CREATIVE DIRECTOR : DAVE TUPPER
ASSOCIATE CREATIVE DIRECTOR (ART) : MAX CHANAN
ASSOCIATE CREATIVE DIRECTOR (COPY) : FELIX CHENG
ART DIRECTOR : JULIEN MOREAU
DESIGNER : MEYOU YU