Howl Lee's profile

NIKE "JDI Summer Nights 2013" Campaign Type

Howl Lee
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Night Flare Type(眩光体) was created for Nike JDI Summer Nights 2013 campaign. It was designed according to diffused lights flares that we usually see through lenses. All the simplified/traditional Chinese characters and english alphabets were custom designed and imitated the color of each distinctive key visual that go with it. 
 
 
Campaign: Nike Greater China- JDI Summer Nights 2013
Art Direction: Kevin Lunsong / Howl Lee
Design: Howl Lee
Retouching: Changqing Lee
Suporting Team: Melvin Tan / Radio Woon / Wendy Yu / Fish Ho
 
design type chinese Nike justdoit china flares summer lights nights type design
design type chinese Nike justdoit china flares summer lights nights type design
design type chinese Nike justdoit china flares summer lights nights type design
design type chinese Nike justdoit china flares summer lights nights type design
NIKE "JDI Summer Nights 2013" Campaign Type
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Howl Lee's profile

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Howl Lee's profile
Shanghai, China

NIKE "JDI Summer Nights 2013" Campaign Type

Night Flare Type(眩光体) was created for Nike JDI Summer Nights 2013 campaign. It was designed according to diffused lights flares that we usually s Read More

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Attribution, Non-commercialAttribution, Non-commercial