- NIKE CUTLINES
Footwear design masterclass at theHybridation between Sprint and Badminton
The project consists of an hybridization between sprint and badminton shoes. Both sports have promises radically different and therefore complementary.
Also I wanted to work on badminton shoes because product dedicated to this sport are not representative of the lightness and dynamism.
To do this I took various sources of inspiration:
-Blades sprint for the dynamism and longitudinal power,
-Lace to create a lightweight and durable materials while keeping graphism.
-The explosions of graphite as a symbol of dynamism
-The fixie straps to have lateral support
-The thermoformed sails encrusted with strings to representate points of tension.
-Leaf for strength and lightness
- The Sketches have focused on the graphical representation of support and the different aspects of formal potential.
- The final is a shoe where foot is housed in a sail strap closes at the back by rubber part. This part communicates with the spring blade in purple, symbolizing dynamism.
The Nike has been reworked to represent a badminton birdie.