Nickelodeon Lightswitch - ID
Produced for Nickelodeon / Client: Mtv Networks
The creative dept of Nickelodeon wanted us to refresh part of their on-air channel image. ‘Nickelodeon Lightswitch’ is an animation pack that includes: 15 live action bumpers, 15 toon bumpers and 4 channel ids on a multilingual platform.
We had complete creative freedom to create these ids, from the original idea to the final execution, and performed some super funny ids based on two active concepts: 'BOUNCE' and 'PUMP UP'. Our aim was to make them realistic without losing the channel’s playful look. The result was 4 high-end ids with close-camera shots to express the textures and sound effects used. The ids were liked so much that they were licensed by Nickelodeon International for HD broadcasting worldwide.
The creative dept of Nickelodeon wanted us to refresh part of their on-air channel image. ‘Nickelodeon Lightswitch’ is an animation pack that includes: 15 live action bumpers, 15 toon bumpers and 4 channel ids on a multilingual platform.
We had complete creative freedom to create these ids, from the original idea to the final execution, and performed some super funny ids based on two active concepts: 'BOUNCE' and 'PUMP UP'. Our aim was to make them realistic without losing the channel’s playful look. The result was 4 high-end ids with close-camera shots to express the textures and sound effects used. The ids were liked so much that they were licensed by Nickelodeon International for HD broadcasting worldwide.
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