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NICKELODEON - AUTUMN WINTER PRESS KIT

Branding, Creative Direction, Print Design

NICKELODEON - AUTUMN WINTER PRESS KIT

Twice a year Nickelodeon UK's marketing department produce a sensational media kit which showcases both the new and exisitng programming coming to Nickelodeon, Nick Jr. and Nicktoons channels.

For the 2011-2012 they wanted to produce a media kit that was 'a little different' while still staying within the book/size format and budget constraints of previous years. To accomplish this we proposed a booklet with a 6-page cover that would wrap around the booklet, revealing further imagery from the forthcoming season as it was opened.

Results:

Nickelodeon were thrilled with the final result, with one senior Marketing staff remarking to it as "The best season brochure yet, by a mile" and the Nickelodeon Vice-President Marketing Director including it in their business presentation.

Nickelodeon have since comissioned Fluid to work on numerous other projects.
The outer cover has an abstract crop of the Nickelodeon logo taken from supplied brand imagery, while the inner cover opens out to reveal a 3D styled Nickelodeon cityscape environment with key brand imagery and characters integrated - a concept which follows through into the booklets inner section pages for each channel.
Each show is then featured within its relevant channel section, with iconography in brand specific colour palettes creating a backdrop for the show's imagery.

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