The concept behind this NHL TV campaign
consisting of key players from each NHL market was to show a close-up and intimate
side of NHL players to expose existing and potential NHL fans to a different
perspective of the game and those who play it. The narratives were cut from
phone interviews with each player then edited against an original soundtrack
and existing footage, creating a low-cost yet insightful and authentic
introspective into the minds of these talented and very personable NHL stars.
Executive Producer: Bruce BurkeProducer: Natalie Ross DicksteinDirector: Bruce BurkeWriter: Bruce BurkeMusic: Bob Burke, Cut Time Music, NYCAgency: Oneworld CommunicationsFlame: Bernie LowryEditorial: Betelguese Productions