- NFL Print Advertising
NFL Pro Line Apparel
- One of the most popular NFL apparel lines was Pro Line Authentics, gear worn by the players and coaches of the NFL. The Pro Line brand was collectively marketed on behalf of all the NFL manufacturers who produced the game day merchandise and drove consumers to purchase on-line and at major sports retailers.
The line's instant success came as no surprise as fans were fanatical in their desire to wear what the pros wear. NFL Pro LIne, the very fabric of the game.