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Bēhance

New York Writes Itself

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  • THE VILLAGE VOICE 'NEW YORK WRITES ITSELF'
  • The Village Voice asked us to prove their position as the real, uncensored voice of New York, and at the same time, re-establish the brand as ago to source of arts and culture. We created NewYorkWritesItself.com, an online destination where New Yorkers can write down the funny, weird, romantic or just plain crazy moments they experience everyday on the streets of NY. This constantly growing 'script' is then turned into various forms of entertainment and Village Voice content - including the 'New York Types' exhbit in Dec 2011, The Chairman we series in July 2012, and an upcoming Off'Broadway play Nov 2012 called '8 Million Protagonists'. 

    Cannes Gold Lion:  Branded Content (2012) 


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