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  • Art Directors Club to Host NEW YORK TYPES,

    In Collaboration with Leo Burnett New York and New York Writes Itself

    NEW YORK, (DATE) – The Art Directors Club (, the premier organization for creatives in integrated media and the first global creative collective of its kind, will host NEW YORK TYPES, a letterpress art exhibition which brings to life real words heard by locals on the streets of New York. These snippets of real New Yorkers conversations, quotes and stories will be presented on the walls of the ADC Gallery by some of the city’s leading letterpress artists.
    NEW YORK TYPES, running December 15, 2011 through January 6, 2012, is presented in collaboration with New York Writes Itself (NYWI) (, a new ongoing series of creative productions fueled by the people of New York, and Leo Burnett New York (
    NYWI is a new type of media platform designed to connect the people of New York with the city’s creative community. The foundation of NYWI is a website that acts as a running archive called ‘The Script’, where people can write down these New York moments. Locals registered as “scribes” can submit short-form content like unique quotes, characters, and scenes they witness in New York.
    ‘The Script’ is then open to the city’s creative community who can use it as inspiration to re-create as writing, art, music, short films, photography or whatever they like. The project will aggregate different kinds of real-time inputs from the people of NYC to generate interesting and entertaining content that will appear all around the city.
    For the NEW YORK TYPES exhibition, each artist or group -- currently including Swayspace, Center for the Book Arts, The KDU, Peter Kruty Editions and Tarhorse Press -- has picked a collection of NYWI ‘Script’ entries to interpret in his or her own letterpress style, bringing the real words to life letter by letter. The artwork is for sale in limited editions of 10, with a total of 500 pieces for sale.
    “New York Writes Itself is a project for every New Yorker. A celebration of the many different voices that make walking our streets an experience that is never the same twice,” said LBNY’s Max Goodwin. “We are thrilled to partner with The Art Directors Club and the Letterpress community to present New York Types. This exhibition is an example of how New York Writes Itself connects the gritty everyday New Yorkers with the city’s creative community, to share the unique and wild stories happening every day in our great city.”
    NEW YORK TYPES opens with a party on Thursday, December 15, 6:30 pm-10:30 pm EST, at the ADC Gallery, 106 West 29th St., NYC. Beer/wine and light snacks available, music by DJ Synapse, photography by Tonovision. The exhibition is made possible through support by Leo Burnett NY, Dewars, Boxcar Press and French Paper.    
    The exhibition runs until January 5, 2012, free and open to the public.  Gallery hours Monday-Friday, 10:00 am-6:00 pm, closed December 23-30.  
    For more information, please visit
    RSVP here