NEW :: D'Addario Ads #2
D'Addario Ad ApproachGuitarists who assemble their own sets of balanced tension guitar strings recognize it as a labor of love. It's not fun but the end result makes it worth the trouble. D'Addario – the company that literally wrote the book on balanced tension – wanted to express to guitarists in a fun, light way that D'Addario's new sets of balanced tension strings remove that hurdle to let guitarist focus on doing what they do best – play guitar. Copywriting. 2012. (Unpublished)Design: Chris Paceti.
D'Addario Ad ApproachA list of suggested activities for guitarists who used to spend time assembling their own sets of balanced tension guitar strings. Now that D'Addario is producing the best-feeling, best-sounding sets possible, their going to have a lot of free time on their hands. Copywriting. 2012. (Unpublished)Design: Chris Paceti.
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