Neepo is a riders’ owned Norwegian snowboard brand that was founded the summer of 2011 by Tarjei and Sondre Sporastøyl. The brand focuses on manufacturing hand made, high-quality snowboards for park riding (made in Reno, USA). Everyone involved, from the engineers to the owners, are active park riders, which greatly influences the design philosophy of the boards.
Since the brand focuses on quality and rethinking today’s engineering technologies, we wanted to create a profile that challenge the typical looks of today’s snowboard brands. The identity is kept clean and mature, yet bold and raw, and has a Nordic touch to it. The logo also contains a symbol that works well on it’s own and is easily recognizable.