Design Brief
The National Dance Theatre Company of Jamaica (NDTC) employed me to create an an attractive leaflet of information, that could also double as a bookmark.
The client asked me to create something sharp, but elegant. Something that their founder, the late Rex Nettleford would appreciate.
The client asked me to create something sharp, but elegant. Something that their founder, the late Rex Nettleford would appreciate.
The goup already had a website, that they like alot, so I decided to mimic the aesthetic seen on their website to the leaflet, by use of crisp, slender fonts, and colourful outstanding images.
The back also serves as an info plate for the groups mission statements and objectives.
Front.
-I tried to keep all the images used, that had a blue hue in the leaflet. The colour was very outstanding and the client loved the design choice.
The back
-Simple one use of a black and white photo, to allow the white text to be place on top and retain readability.
The muted colours as well as the pose is a tip of the hat to the elegance that the client was looking for.
