The NCHA are a provider of social housing for rent and shared ownership in the east midlands.
Driven by solid values they wanted to communicate a combination of the traditional with the
innovative. What better way then to pay homage to Mrs. Beeton's book of Household Management.
The concept originated with the idea of a cookbook that broke down the information into 'recipes
for success'. This led me to Mrs. Beeton's book of Household Management which would bring all
aspects of the NCHA together. Such as both their beliefs for traditional values. It would also allow
me to use topics that were both relevant to the NCHA and Mrs. Beeton, such as the home, income,
labour saving, etc. Values that were just as relevant over 100 years ago as they are today.
Driven by solid values they wanted to communicate a combination of the traditional with the
innovative. What better way then to pay homage to Mrs. Beeton's book of Household Management.
The concept originated with the idea of a cookbook that broke down the information into 'recipes
for success'. This led me to Mrs. Beeton's book of Household Management which would bring all
aspects of the NCHA together. Such as both their beliefs for traditional values. It would also allow
me to use topics that were both relevant to the NCHA and Mrs. Beeton, such as the home, income,
labour saving, etc. Values that were just as relevant over 100 years ago as they are today.
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