The NCAA approached me to design an exhibit to showcase "a day in the life" of a Student-Athlete. I had worked with the NCAA on their Hall of Champions permanent exhibit a few years before, so I jumped at the chance to design something that was fun and colorful to highlight healthy lifestyles for their audience of young people, college sports fans and athletes.
We worked for several months to get the message correct and deliver it with engaging graphics and powerful photography. I pulled in some Art Institute students early on in the brainstorming and Roy Chamberlin designed the logo that they chose. The results were very well received.