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Bēhance

  • One small act.
  • NBC Universal challenged MPC to help transform people’s green behaviors from momentary fads into sustainable lifestyle changes. We created a platform that helped demonstrate how simple, small acts can add up to a bigger collective impact.

    By visualizing user’s pledges as beautiful, iconic garden elements, then placing those elements into a growing virtual landscape, we exhibited organic infographic art for an audience both online and at a branded activation in Philidelphia for Earth Day 2012.