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Bēhance

NBC EARTH DAY

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  • NBC EARTH DAY


  • Created for NBC’s earth day program, ‘Green is Universal’, this massive installation came to life with donations of electronic waste from the public. This beautiful piece was made to create an awareness of the the amount of electronic waste we dispose.

    For four days, each 4′x4′ panel of cellphones, keyboards, mice, were mounted on to the large frame to complete a bigger image. It stood at the Rockefeller Center South Plaza and was featured on NBC’s The Today Show for 5 consecutive days.

    Designed under the art direction of Kevin O’Callaghan