Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Bēhance

  • NBA Big
    Goodbye, Silverstein and Partners. U.S.A
  • A series of 5 posters done in a monochromatic color scheme promoting the limited edition color jerseys the teams played in during the NBA's Big Color series in 2012.
     
    Each poster depicted one of the teams main players, built up with various layers. Each layer created by illustrating cultural iconography and geographical landmarks relevant to that specific city, blending them together with textures and overlays.
     
    The teams represented in these posters are the Brooklyn Nets, New York Nicks, Miami Heat, Oklahoma Thunder and the Los Angeles Lakers. Spike Lee featured these posters in the TVC for the same campaign
  • One of the posters (New York) was also feutured in the commercial directed by Spike Lee.