Three and a half weeks is all it took for my mom to end up in a liver transplant unit in the result of taking an herbal supplement, which deemed safe and effective. My mom, was simply looking for a natural solution to help her prevent aging related issues. She is not alone, millions of people look for alternative ways of improving their health issues or simply just want to be healthier. Due to lack of food education, people rely on herbal supplements that could cause more harm than good. Educating people of the natural healing capabilities of the fruits and vegetables that we should be eating could be beneficial on so many levels.
A line of products and educational tools that have nutritional valued information preventing people from taking artificial supplements or any self prescribed medications. People learn that food itself has healing properties and this brand will help communicate that. A new concept for a market with workout classes, cooking classes, a, iPhone app, website, even a place for the kids to learn how to grow their own fruits and vegetables. This is a place that every community needs to stay active, healthy and educated as to why we should eat our vegetables.
WE ARE WHAT WE EAT
The father of Western medicine, Hippocrates once said “Let thy food be thy medicine and thy medicine be thy food.” He believed the human body had an innate capacity for self-healing. Since Hippocrates’ time, in 370 B.C., our approach to treating illness has changed. As a culture, we have our values inverted. We would rather spend money on rent, than we would on eating foods to keep us and our families healthy.
Just like my mom, there are millions of educated people that are mislead, by the media, public and manufacturers. We have been taught our whole lives to be consumers of modern medicine and programed to believe that there is “a pill for every ill.” Every year at least 106,000 people have adverse reactions to herbal supplements, and some resulting in dead. If you stop and think about it, why are there so many reactions and/or deaths if herbal supplements claim to be of natural ingredients? With all the taking of these natural supplements, people continue to suffer or die from diseases, such as heart disease, high cholesterol, high blood pressure and the main killer, cardiovascular disease. The frightening part about it is that the death tolls continue to rise at a drastic rate each year.
As human beings, we should get back to basics and eat natural foods such as fruits and vegetables. We are all under educated about the natural healing capabilities of fruits and vegetables. Good health makes a lot of sense but does not make a lot of dollars. As consumers and human beings we should start being humans and stop being patients. People can take control of their health and stop relying on manufactured supplements to do the trick.
Nish Market is a conceptual idea for a brand which can provide tangible educational tools for people. They can access Nish Market by using an iPhone, iPad, the website from their home or visiting to talk to a nutritionist. This new market would not supply any herbal supplements, just raw fruits and vegetables with all the minerals and vitamins that people need to live healthy lives. Education is the first and most important step towards the success of a healthy individual in changing how the person thinks about food. Nish Market takes nature’s ingredients and simplifies it for our health.
We are what we eat and food does matter.