NAPA AUTO PARTS came to us with a need for promotion for a big promotional contest to get folks to Reserve Online, Pick Up in Store. The challenge was getting folks to Reserve Online, and this contest would help them get higher numbers. We were tasked with creative for this promotion. The winner would receive a big package to see a NASCAR race in Bristol later that season.
The creative put the the entrants in the winners circle along with Martin Truex Jr. All the creative shared that idea, and it was spread across their Facebook page, NAPA Online graphics and callouts and Email blasts. It was a huge success for NAPA as the promotion along with the creative catapulted NAPA’s Reserve Online, Pick Up in Store sales tremendously.