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  • Make sure it remains just a warning.
    A print campaign promoting car maintenance and repair services.
  • Context: Our client, NAPA AUTOPRO, specializes in car repair and especially maintenance. They offer seasonal check-up packages designed to keep cars running smoothly and, most importantly, keep them on the road.
    Challenge: Position NAPA AUTOPRO as a preventive solution to serious car problems.
    Solution: It is based on the insight that drivers often see warning lights appear on their dashboard, but often they don’t do anything about it until it’s too late. In our print, we depict a situation caused by car problems, but we replace the car with these all-too-familiar icons in order to make the point that something which begins as a minor worry can become a big problem if it isn’t taken care of by trained mechanics.
  • Agency : BCP
    Client : NAPA AutoPro
    VP, Creative Director : Etienne Bastien
    Co-Creative Director : Jonathan Rouxel
    Art Director : Nicolas Baillargeon
    Writers : Etienne Bastien, Dom Bulmer
    Photograph : Jonathan Rouxel
    Post Production : Visual Box
    Account Director: Yanick Nadeau
    Account Manager : Annie Robert
    Agency Producer : Frédérique Bissonnet
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