Context: Our client, NAPA AUTOPRO, specializes in car repair and especially maintenance. They offer seasonal check-up packages designed to keep cars running smoothly and, most importantly, keep them on the road.
Challenge: Position NAPA AUTOPRO as a preventive solution to serious car problems.
Solution: It is based on the insight that when you have car troubles, you never know when or where it will hit. When it happens, the road just stop. You cannot go further. That's what we illustrated in these ads.