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NAPA AUTOPRO - Road Ends

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  • You won't go far without proper maintenance.
    Don't get stuck somewhere you don't want to be witout a working car.
  • Context: Our client, NAPA AUTOPRO, specializes in car repair and especially maintenance. They offer seasonal check-up packages designed to keep cars running smoothly and, most importantly, keep them on the road.
     
    Challenge: Position NAPA AUTOPRO as a preventive solution to serious car problems.
     
    Solution: It is based on the insight that when you have car troubles, you never know when or where it will hit. When it happens, the road just stop. You cannot go further. That's what we illustrated in these ads.
  • Agency : BCP
    Client : NAPA AutoPro
    Creative Director : Chantal Joly
    Art Director : Nicolas Baillargeon
    Writers : Dom Bulmer
    Post Production : Visual Box
    Account Director: Laurent Nadeau
    Account Manager : Ginette Villard
    Agency Producer : Frédérique Bissonnet