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Bēhance

  • NAD Design
    Brand Identity
  • Brief: NAD Design Solutions is an existing design agency based in Portugal with branches in
    Dubai & Angola. The Brief of the course was to recreate the company's philosophy, services
    and brand identity.


    Response:
    From a vague mission & style, NAD Design has been transformed into a progressive
    cutting-edge design agency whose services are specialized in the field of INTERACTION DESIGN.
    "We are a collaborative agency where multi-disciplinary people from different corners unite and work
    together on specific NAD projects. We seek to enhance our relationship as humans with design:
    instead of dictating the latter, we turn it into an interactive two-sided relationship which might, with time, progress and evolve to have a number of significant outcomes. Our relationship with objects and spaces
    is one that has much impact on our lives. Our work is driven by analyzing and observing society,
    its different groups and associated behaviors. That is why research and data visualization are a dominant tool. Our services include site-specific and interactive digital installations; motion graphics for live concerts;
    content for mobile & broadcast; web & information design."


    Branding Style:
    Graphics & imagery are based on NAD's creative approach as well as its dominant tools: SPACE (captured through photography) & DATA VISUALIZATION.