Brand identity for a start-up cosmetics subscription service, tailored towards young, professional women of color. The brand voice that is vivacious and feminine. A flirty and confident attitude, but with refined, sophisticated application reflecting the of the target consumer’s personality. A wink and a handshake, so to speak.
I developed the overall brand positioning, primary and secondary brandmarks, patterns, application examples and a robust brand standards manual.The logo consists of the company’s initials, B & B, arranged to form both a heart and a wrapped package.