Motorvogue is a privately owned dealer group based in Northampton. The company represents Alfa Romeo, Fiat, Suzuki and SEAT.

 

We were commissioned to create an umbrella brand based on the 'My Car' idea, to be used across the My 500, My Alfa and My Seat websites, as well as the design and development of My500.co.uk, a microsite showcasing the latest deals for Fiat 500 models.

 

The 'My' logo type is based around dynamism and movement - it had to be delivered in the simplest possible way so that it would sit well next to the graphics of other car brands. The Whiteroom CMS was used to create an extensive backend e-Commerce system for the most comprehensive Fiat 500 parts site ever made.