With My-Stache wine, it is a play on words, ie: "Don't touch 'my stash of wine!' But also the word mustache. Mustaches have become fairly popular over the past couple of years, so why not make a fun type of wine that gives you more than just a buzz. On the backside, there are peel off vinyl stickers of all different fonts that were designed to look like mustaches. These peel off and can be placed on the drinker's face, their glass to 'claim' or even on the face that is on the front of the bottle (me-ha!). I had a blast making this project. Would eventually want to take better photos but working what with I had for the time being. Enjoy.