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My Partner In Care

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  • My Partner In Care
    Partners In Care | A Part of the Visiting Nurse Service of New York
  • The Assignment:
    Develop a marketing roadmap and platform that encourages caregivers to consider Partners In Care.
     
    Insight:
    Caregivers are seeking an extension of themselves. They will seek the advice of friends and communities to find the right match. Once they seize control of the care of their loved one they want an ally they can trust.
     
    Idea: My Partner In Care
    An interactive talk show and application designed to guide caregivers and reassure them they are making the right decisions. Key features of the site and mobile experience demonstrate the personalized care a patient will receive by being in service to the caregiver.  The MY PIC interface connects the patient, caregiver and healthcare provider with thoughtful information, content, functions and tools.

  • My Partner In Care | Episode: Welcome To My Partner In Care
  • My Partner In Care | Episode: Alzheimer's & Daily Activities
  • My Partner In Care | Episode: Finding The Right Fit
  • My Partner In Care | Episode: Resistance To Wearing Dentures
  •  My Partner In Care | Episode: Night Waking
  • Project Credits:
    Marc Rappin, GM & EVP, Client Services
    Joanna Pena-Bickley, EVP, Chief Creative Officer
    Andy Semons, Planning Director
    Ken Krimstein, Creative Director
    Alex Sinclair, Creative Director / Writer
    Adriane A. Franks, Sr. Designer & Art Director
     
    Technical Production: HYFN
    Video Content Production: DIA
     
     
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