- My Partner In Care
Partners In Care | A Part of the Visiting Nurse Service of New York
- The Assignment:Develop a marketing roadmap and platform that encourages caregivers to consider Partners In Care.Insight:Caregivers are seeking an extension of themselves. They will seek the advice of friends and communities to find the right match. Once they seize control of the care of their loved one they want an ally they can trust.Idea: My Partner In CareAn interactive talk show and application designed to guide caregivers and reassure them they are making the right decisions. Key features of the site and mobile experience demonstrate the personalized care a patient will receive by being in service to the caregiver. The MY PIC interface connects the patient, caregiver and healthcare provider with thoughtful information, content, functions and tools.
- Project Credits:Marc Rappin, GM & EVP, Client ServicesJoanna Pena-Bickley, EVP, Chief Creative OfficerAndy Semons, Planning DirectorKen Krimstein, Creative DirectorAlex Sinclair, Creative Director / WriterAdriane A. Franks, Sr. Designer & Art DirectorTechnical Production: HYFNVideo Content Production: DIA