My Bartender
- MyBartender
Logo DesignLogo for a new app designed for bartenders to let new and old patrons know when and where they're working while allowing patrons to find their favorite bartenders. The client requested a classic 1950's style harkening back to the days of Bogart in a white jacket. But yet it should be general enough to not exclude any gender or race, since the bartenders are a wide demographic. It should speak to the profession as a classy and craft oriented lifestyle, and show a resurgence of the pride in being a great bartender. The patrons are generally hip, young, and part of a night life scene. They love to use mobile apps to track the things they care about, and to connect with others. The client also mentioned the colors ivory and dark emerald green. 
The word MY is formed by a bartender in a tux and a martini glass. A simplified icon form is shown in the upper right. The abstraction here reinforces the name without suggesting any specific gender, race, or type of person.- Here a more literal bartender image shows the craft. Focusing more on the classic era to evoke a sense of the pride of the good old days. Client asked for an image of a bartender pouring a drink, but without a specific gender, race, or style that could exclude others in the diverse world of bartending.
- Unused idea: MB monogram beer mug.
- This concept suggests a rating system with drinks of ascending height. It also draws from the reception bars of a cell phone, since this is a mobile app. Using various types of drinks keeps it universal, not favoring one type of bartender, while still combining a retro feel with an iconic, playful app style.
- A simplified version of the tuxedo, martini, and the word MY. This concept focused on small app sized imagery and a simple elegant look. The balance between a classic feel and a clean design made this design successful.
Discuss This Project: ( Comments)