- Music For Action
An action-based project supported by major musical artists
- The concept for Music for Action is simple: a visitor takes action asking the President or their Senators for comprehension clean energy and climate change legislation. Once they do that, they get access to free music provided by Pearl Jam and Dave Matthews Band and other bands who support action on climate change.
I worked with the team from HeadCount and the National Resources Defense Council's Action Fund to develop a website built on the Salsa online tool set to help track and distribute the music. Integral to the site’s success is a custom package that generates a unique code that each user gets once they take an action. That code — stored in Salsa along with their email address — is then used to log into the downloads page.
This setup provided HeadCount and the NRDC AF the perfect way to gather supporter information, track supporter action, and provide access to the music.