Music Branding: Freja | Design Campaign
The objective of the Music Branding course itself was to help students explore the idea of brands and brand process, and integrate the experience into creative and functional design solutions. The band which I branded was one of my own creation, an Icelandic post-rock quartet called Freja. I created 3 packages for their merchandise - an Vinyl LP case for their full-length album ("Travel Light"), a heavy paper "special edition" version of the LP, and an EP ("We Laugh Indoors"). The other design/project outcomes were: A band identity/logo, 3 posters which advertised their series of outdoor concerts (accompanied by various other Icelandic artists), merchandise buttons, 11 separate song lyrics for the tracks on the LP (translated into Icelandic), four instrumental songs (composed by myself) for the band's EP, and a "Coming Soon" video to accompany one of the songs (Pocket Symphony). The overall design structure I used to represent the band was minimal but colorful abstraction, with handwritten text as type.