Client: Museum of Bad Art
Target Audience: Anyone who is interested in art and exploring other types of art.
Idea: What is art? Art is Anything.
We wanted to be able to create a low cost advertisement, that caught the eye of everyday people, and was as interactive as possible.
Execution: In order to achieve all three we decided to create a guerilla type tactic where we would go around the most crowded parts in New York City and put a podium with a peice of "art" and record the reactions of people. We tried to make everything about the podium as authentic as possible.