Founded in 1949, the Museum of Anthropology (MOA) first started in the University of British Columbia’s main library. Today, it is renown for it… Read More
Founded in 1949, the Museum of Anthropology (MOA) first started in the University of British Columbia’s main library. Today, it is renown for its world arts and cultures exhibitions, namely those of the indigenous peoples. With over 38,000 ethnographic objects and 535,000 archaeological items under its roof, the MOA is also a teaching and research institution. It offers on-site educational tours to elementary and secondary students as well as outreach programs. The Museum of Anthropology thrives to become one of the most important anthropological institutions in the world conducting exhibitions, educational programs and research all at the same time.
The audience for this direct mail piece are educators, namely elementary and high school teachers, who are looking for cultural extracurricular programs in Vancouver, BC. The goal of this piece is to incite the audience to book tours and/or outreach programs.
The boarding passes delineates how one can travel through time, through the exhibitions at the MOA. Hence the tagline “Travel with MOA; Destination: the Past”. Read Less