The heroic spirit of the Indonesian people has a long history. It was this spirit which constitued the driving force in the struggle to drive out the colonial power, in the effort to establish and maintain the independence of the country. The museum is constructed in the shape of five sided fort. The solidly built fort symbolises the defense of the Indonesian people.
Rebrand the identity of a Museum Keprajuritan Indonesia that will uplift the interest of public to visit and get to know about the history of national struggle.
Both primary and secondary research are done. Continued with the sketches to find possibility of brand approach and positioning. After the blueprint was settled, the development was started. We decided the brand should be strong, dashing, and earthy. The logo is taking the shape of the museum which is a five-sided fort and weaponry as the supportive element. The color green represents the fertile land of Indonesia which symbolizes richness and maturity.