This project is a redesign of Munich's transportation identity and subway map. The city of Munich has a sinister history and a mounted reputation from the 1960's Olympic games. Entering the running for the 2020 Olympics, I chose to redesign Munich’s visual communication system to enhance the clarity and ease of navigation, as well as to create a friendlier, more approachable international image. Taking inspiration from Munich’s culture, I incorporated traditional Bavarian patterns and letter forms. The color palette, composition, and logo all serve to update the city’s image and evoke a kind-spirited attitude.This project is a redesign of Munich's transportation identity and subway map.
The city of Munich has a sinister history and a mounted reputation from the 1960's Olympic games. Entering the running for the 2020 Olympics, I chose to re-design Munich’s visual communication system to enhance the clarity and ease of navigation, as well as to create a friendlier, more approachable international image. Taking inspiration from Munich’s culture, I incorporated traditional Bavarian patterns and letter forms. The color palette, composition, and logo all serve to update the city’s image and evoke a new, kind-spirited perception of German culture and society.
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