Logo & Corporate Identity
Multiply is a new magazine, created to help and present the Greek upcoming creative scene.
It is formed by a team of young designers, photographers and journalists who believe
that young creatives need their own distinctive way to develop.
We were asked to help, by choosing a name and designing their brand, campaign and magazine.
Multiply means to increase, in math, and to grow, aside math.
It does not imply that the number of creatives should be bigger.
It suggests that they should become so active, that it will seem as a sudden
and intense multiplication of them.
An extra feature suggested at this point, was that the magazine should focus
on a different creative field in each issue. This would differentiate it among others,
it would make it collective and it could easily become a research subject.
The logo is an X , symbol of multiplication, formed by three Xs combined
with the multiply blending mode. The logotype uses a black strong typography
that will be the strongest element in all its uses.
The identity uses multiplication as its concept. We designed many different stationary applications,
each one in six different colors which later were given to each of the six most involved
members of the staff.