Multilingua is a new language school that helps people with basic knowledge of language to improve their skills in English, German, French and Spanish. The school wanted its identity to be interactive. The brief was to develop a visual identity, interior signage and a website.
Solution
Learning language and culture is a communicational process: one is plunged in a language environment. Each identity carrier is a type of mini-test that involves the viewer into the study process at very first glance. Every single item makes people interact and improve their language skills. The identity system also involves students in logo creation by using their own personal writings in the second half of the logotype.
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