- Online VOYO package
Multichanel brandin design
- Visual identity kit for the newly expanded VOYO ‘family’ of online channels.
Brief: Develop a coherent visual strategy for multiplexing the VOYO brand.
VOYO is an internet retail On Demand entertainment service launched in 2011, offering AD FREE content in High Quality (16:9). While some content is free, VOYO is primarily accessed via subscription and pay per view.
VOYO is watching anything you want, whenever you want, wherever you are, for as long as you want, legally and in HQ.
- Main Logo
- Each channel’s subfix appears in lowercase beside the VOYO logo.
- Each channel’s subfix appears in lowercase beside the VOYO logo
- The VOYO pick becomes the principle shape unifying the VOYO family as a single brand.
- •The pick is thoroughly integrated into the onscreen graphics for each channel.
•The pick creates both positive and negative spaces to frame and highlight important information.
- CHANNEL GRAPHICS Sketches
- Full shading design proposal
- Color variation across the sub brands:
- Web page design
- Channel scheduel
- Channel detail