Muii Way of life
Identidade corporativa para o espaço nocturno - Muii.
A marca Muii Way of Life foi desenvolvida para um espaço nocturno já existente, mas que devido a uma estratégia de reposicionamento no mercado, sofreu algumas remodelações. Foi criada uma identidade com base no lettering, tornando-o mais contemporâneo e contextualizado com as novas tendências, a escolha de cores sólidas e neutras que remetem para a elegância, classe e sofisticação que se respira no espaço. Marca irreverente, moderna, urbana e trendy. Aposta num lettering e padrão personalizado.
(Todas as imagens são para efeitos de apresentação)
Design: Rita Dias @toomuch design / 2010
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Muii Way of life
Corporate identity design for a night club - Muii.
The brand Muii Way of Life was created for a nightclub, that was undergoing some renovations and attempting to change its position in the market place. The identity was created as a lettering based logo, making it more contemporary and contextualized with new trends, the choice of solid colors and neutrals gave it an elegance, class and sophistication that you could feel in the place, also giving the brand a personality and coherence between all aspects of this space. The intension somewhat, with using the type of graphics used was to create a more elitist vision. This is a modern, urban and trendy brand. We bet on a custom lettering and pattern.
(All images are for the purpose of this proposal)
Design: Rita Dias @toomuch design / 2010
Identidade corporativa para o espaço nocturno - Muii.
A marca Muii Way of Life foi desenvolvida para um espaço nocturno já existente, mas que devido a uma estratégia de reposicionamento no mercado, sofreu algumas remodelações. Foi criada uma identidade com base no lettering, tornando-o mais contemporâneo e contextualizado com as novas tendências, a escolha de cores sólidas e neutras que remetem para a elegância, classe e sofisticação que se respira no espaço. Marca irreverente, moderna, urbana e trendy. Aposta num lettering e padrão personalizado.
(Todas as imagens são para efeitos de apresentação)
Design: Rita Dias @toomuch design / 2010
—
Muii Way of life
Corporate identity design for a night club - Muii.
The brand Muii Way of Life was created for a nightclub, that was undergoing some renovations and attempting to change its position in the market place. The identity was created as a lettering based logo, making it more contemporary and contextualized with new trends, the choice of solid colors and neutrals gave it an elegance, class and sophistication that you could feel in the place, also giving the brand a personality and coherence between all aspects of this space. The intension somewhat, with using the type of graphics used was to create a more elitist vision. This is a modern, urban and trendy brand. We bet on a custom lettering and pattern.
(All images are for the purpose of this proposal)
Design: Rita Dias @toomuch design / 2010
